PopTech

It makes sense to use food as a topic and medium for design. The world has never seen more schizophrenia on the food side of life than today. We eat things that we don’t know who made or what they made it of. We have never been so disconnected to nature while at the same time we grow rooftop-gardens and buy cookbooks like it’s the new religion. While more people eat alone and get obese, Denmark has a fat tax. Some children in the USA are obese and malnourished at the same time. Food allergies are mushrooming and slow food is growing big. So is the waist of the average Western-world child.

Designers themselves are also ready to shift from the materialisation of shape only, to the possibility of ideological design that can be a service, an experience or an emotion.

And what material gets closer to you, goes inside your body and is more connected to emotions than food?