Everything we do ripples through our network. If you feel better because you did a good deed, this will have a positive effect on your friends, your friends’ friends, and even your friends’ friends’ friends. Your own positive change can affect hundreds of people. And who wouldn’t want to make his/her corner of the vast human social network a better place?
James Fowler (PopTech 2009) shares 10 Points On The Science Of Spreading The Word, excerpted from our first Edition on harnessing social contagion for social good. 
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